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Blog: Beeswax

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Pumped Up Kicks: How to Embrace the Sneaker Trend

Kate Snow

You've been seeing these trendy kicks everywhere. From classic Keds to modern metallic Nikes, the rise of the sneaker trend has proved that these shoes aren't just for the gym or playground anymore. With a wide variety of styles to fit every fashionista's wardrobe, these kicks can literally take you from day to night or work to play. Read on to see how this athleisure staple can help you hit the ground running in style this spring.

Work

Photos courtesy of Who What Wear & Popsugar Fashion

Long gone are the days where you have to awkwardly change out of your ratty Metro shoes into heels at your desk. Depending on your work dress code, you may be able to rock some classy, professional sneaks at the office. We love the dramatic, yet professional contrast of the white sneakers and black jumpsuit, which you could easily transition into meeting-mode with a tailored blazer. The second look, with the structured top and tasteful pencil skirt is the perfect combination of sporty yet office-appropriate. The third look is perfect for someone who works in a creative atmosphere. We love the sleek look of the classic white dress and leather jacket, yet the spunky pink kicks put the cherry on top to make this a look that is playful yet professional. 

Weekend-Wear

Photos courtesy of Glamour Fashion

Everyone knows that sneakers are perfect for leggings and athleisure, but wondering how you can incorporate them with "regular" weekend wear? We can't imagine a more perfect sightseeing outfit than this adorable striped dress, chambray shirt around the waist, and classic New Balances. So chic! When you're ready to break out the white denim, we think these brightly colored kicks in the second look are the perfectly bright addition to this otherwise neutral outfit. We think the third look, with its fun patterned top, nautical-inspired skirt, and classic kicks would be perfect for a girly brunch or shopping trip in Old Town. The print-mixing is fun and modern, yet the classic Keds pull the whole look together to keep the outfit cohesive. 

Out on the Town

Photos courtesy of Popsugar Fashion, Popsugar Fashion and Who What Wear

Any woman who has bravely graced Old Town in heels knows the utter misery of getting your stiletto stuck in the bricks or tripping over cobblestones. Next time you go out on the town, keep your heels safely at home and try some fancy sneaks instead. We love the look of this playful party dress made more casual and comfortable with classic Keds. In the second look, sneaker queen Gigi Hadid makes these Ash wedge sneakers look glam with skinny pants and a sleek leather jacket to top off her all-black outfit. The third look is perfect for a romantic date night. This floral dress with boho jacket are perfectly complemented by these black kicks. Best part is, you wouldn't have to worry about sore feet after your romantic post-dinner stroll by the water. 

4 Years of Hysteria! What a Ride!

Nina Doherty

The massive Javits Convention Center, where the buying market in NYC is held, is a daunting space! Many hours are spent up and down levels from booth, to booth, viewing apparel and accessories...

The massive Javits Convention Center, where the buying market in NYC is held, is a daunting space! Many hours are spent up and down levels from booth, to booth, viewing apparel and accessories...

One of our favorite perks of the buying market is when we get to meet the designer of a product we sell.  Here is Suzanne with one or our favorite jewelry designers - Jenny Bird!

One of our favorite perks of the buying market is when we get to meet the designer of a product we sell.  Here is Suzanne with one or our favorite jewelry designers - Jenny Bird!

From this long view, you get an idea of the length and breadth of the Javits Center.  Buyers from all around the world descend here to curate the best selections they can find to please their clients... 

From this long view, you get an idea of the length and breadth of the Javits Center.  Buyers from all around the world descend here to curate the best selections they can find to please their clients... 

4 years, and 8 buying markets ago, we started this journey as the latest proprietors of Hysteria (now an 18-year-old brand).  From the “get-go”, the responsibility of carrying on the brand “Hysteria”, was a bit daunting, to be sure. Now 4 years later, as we reflect on our time...wow…if only we knew then, what we know now!  But, then again, that’s what all small business owners say, right?  Or, to put it another way, as we often say to ourselves, “if it was easy, everyone would do it”!

One of the key things that we have learned, though it’s an intuitive notion, is that the art of buying merchandise in retail is tricky. And, for sure, our “make or break” is the decision making in “buying right” when we go to market. To answer this objective, we are always listening to YOU, our amazing and beautiful clients. You have given us invaluable feedback, support, coaching, and even the occasional shoulder to cry on! 

To be sure, fashion is FUN, but without a doubt, it is also a business. In this realm, the right formulas need to be applied, so to be a profitable and survivable business. Toward this end, early last year, we embarked on a relationship with a technology and consulting organization that has helped illuminate and manage the information we need to make sound business decisions around our merchandise buying. That strategy was behind the advent of our “reinvention” campaign, and the methodology utilized continues today.  

Though it is all well and good to crunch numbers, we as buyers, want to create the right assortment so that we can style you in a way that gives you something that you truly enjoy and value when you leave the store [“sparking joy”]. Not just something that hangs in your closet. We are mindful of trends, but we are not a slave to them.

So, as we commence on our newest year and merchandise season, what’s next?    1) We’re buying deeper and bigger in the brands that you love, and 2) we’re continuing to bring in more fun jewelry that will add that dash of spice which completes the “outfit”. Last year, with our reinvention intentions and process well in hand, we were hitting our stride. In our 2nd year of this approach, we are really picking up speed and running faster into our future. This is sure to be, by far, our best year yet!

Cactus: Fall in Love With Succulents

Kate Snow

If there is one trend we are loving right now at Hysteria, it is the vibrancy and southwestern charm of cactus green that has been popping up in decor and fashion everywhere. Fresher than mint, yet more subdued than kelly green, cactus is innovative and playful, yet still sophisticated enough for the office or evening attire. We love the way this color has been incorporated into style for the spring season, so below we have chosen a few ways to embrace the succulent trend without getting your hands dirty.

Fashion

One of the great aspects of cactus is its versatility. It simply looks great on everyone, and in a variety of different styles, as well. We love the edgy simplicity of Emma Watson's look above with her white jeans, chunky sweater, and trendy sneakers. We also think the Gucci dress below is stunning with its classic details in the modern color. Cactus green can bring a chic, modern vibe to any outfit. 

Home

Cactus is a great color (and plant!) that you can incorporate into your home decor. We love the modern punch that it can bring to any room. Hate it when your flowers start to wilt after just a couple days? Cacti are perfect flora that can add sophisticated ambience to your home, without needing regular watering or attention. They are the lazy girl's dream.

Bridal

Looking for a bouquet that won't wilt on your big day? We are loving the southwestern, bohemian vibe of these arrangements, and we think these prickly inclusions would bring spunk and uniqueness to a desert garden wedding. Want more good news? Succulents loom great in photos, and won't be drooping by the end of the ceremony. Cheers to that!

Brand Spotlight: Sanctuary Clothing

Kate Snow

Sanctuary Clothing is great for the woman on the go with its fun, west-coast flavor. 

Sanctuary Clothing is great for the woman on the go with its fun, west-coast flavor. 

Happy Wednesday from Hysteria!

This week’s blog post is going to focus on one of our favorite brands. Based out of Los Angelos, Sanctuary is the absolute epitome of the California lifestyle designed for the modern woman. Its designs are fresh, yet ageless, and refined yet still have a youthful spunk. Deborah Polanco, the Chief Creative Director, is constantly traveling the globe to seek inspiration for her designs, giving them a unique, worldly flair. Even if you spend your days mostly in an office, “we all need modern timeless clothes to travel through the day,” she explains on the brand’s website.

“Our clothes are ageless. Its always about attitude and style,” explains Sanctuary’s CEO, Ken Polanco. With styles that are perfect for both work and play, the Sanctuary woman is one who is fun, yet professional, whimsical, and detail oriented. We absolutely adore this fanciful brand over at Hysteria. Come take a peek at the pieces from the current spring collection that we are lusting over.

 

Information  and banner credit goes to http://www.sanctuaryclothing.com

Charlotte Off-Shoulder Top in Strawberry

Charlotte Off-Shoulder Top in Strawberry

Romy Print Flounce Hem Shift Dress

Romy Print Flounce Hem Shift Dress

Find Your Fit for February: Pilates ProWorks

Suzanne Runyon

Hello again everyone!

We hope you all had a wonderful January, and are having a healthy start to February. We know that February can be a tough month… The weather is cold and dreary, the glamour of the holidays has worn off, and maybe your New Year’s Resolutions have not gone entirely according to plan. We know how you feel! Over here at Hysteria, we are continuing our three-part Find Your Fit series, where we are interviewing local studio owners, getting to know them a little bit, and seeking their advice on how to make 2017 your best and fittest year yet. 

This week, we had the pleasure of meeting with the lovely Betsy Weissman from Pilates ProWorks. Located just a couple blocks off bustling King Street, Pilates ProWorks is a workout studio that incorporates multiple types of pilates classes into one bright, airy location. With different class options including Pilates Pro on their proprietary reformer (called the FitFormer), a mat pilates and yoga fusion class, matBox (our kickboxing/pilates fusion), and barre coming later this quarter. Pilates ProWorks has a variety of classes for anyone who is looking to spice up their workouts on a regular basis. Betsy was kind enough to sit down with us this week, chat with us about her studio, and give us healthy living tips for 2017. 

Suzanne: Can you give us a little bit of information about your background, so we can get to know you a little better?
Betsy: Before I moved to Alexandria, I was a full-time attorney in Manhattan and then Connecticut, and fitness was just something I became interested in on the side. I was very interested in barre while living in Manhattan, but I wanted to try something different. I previously had issues with my back and neck from CrossFit and a wrist injury that affected my ability to do traditional yoga, so then I found Pilates. When we moved to Alexandria, I decided I wanted to focus the next twenty years on fitness and wellness and not just a full-time desk job anymore. The kids are teenagers, so it seemed like the time to lift off my own studio. I am still working as an attorney, but it is nice to have this business as well. I get the best of both worlds. 


Suzanne: What are the benefits of pilates?
Betsy: I really do think pilates is the perfect workout. It is challenging, yet low-impact. I did hardcore workouts for years that left me with lots of chronic aches and pains. Our Pilates classes are attainable yet sustainable. Our workouts are hard core, challenging and work small muscle groups without putting you at risk for other injuries.


Suzanne: What makes Pilates ProWorks different?
Betsy: What really makes Pilates ProWorks different is our sense of community. We try to make it a welcoming environment for all of our clients, and we really make the effort to get to know everyone who comes through our door. I have a great team. It really does take a village to run a small business Our studio is great too, because we offer so many different classes, like PilatesPro reformer, our mat pilates & yoga, kickboxing classes with barre coming soon. Our clients can try many different things without getting bored. We find that it is also a great workout for couples to do together, as it is something that both men and women enjoy. Many times the men come for the kickboxing classes, and end up in the reformer classes before they know it!

Suzanne: A lot of Hysteria’s customers are busy working professionals. What advice do you have for them regarding a healthy lifestyle when time is limited?
Betsy: If time during the week is limited, then really make an effort Sunday night to sit down, look at your schedule, and plan out when you are going to workout. One thing about smaller studio classes is that if you cancel too close to the class, you still have to pay. This is actually a great thing because it holds you accountable, so you really do have to put it in your schedule like an appointment. I also recommend that you drink at least 60 ounces of water a day and have 30 grams of protein within 30 minutes of waking up. Hard-boiled eggs are a great option that you can make ahead of time and easily have available in the morning. I can guarantee that if you prepare ahead of time to incorporate wellness into your lifestyle, you will feel the benefits pretty quickly . 

Suzanne: What is your favorite thing about your job? 
Betsy: My favorite thing about my job is that it has expanded my circle within Alexandria. I love getting to know the different members of the community, and the Alexandria small business owners are all so supportive of each other. I just love being a part of that.

Suzanne: What exciting things do you have planned for Pilates Proworks’ future?
Betsy: We just opened last August, so I am excited to continue our expansion this New Year. I am excited just to continue our success and take that success beyond just the Old Town area. 

Pilates ProWorks is located at 1103 Queen Street in Old Town. Thank you so much to Betsy, Suzanne, and Hailey for their collaboration!