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Fashion Flashback:  Easter Clothing Defined Our Approach to Style

Blog: Beeswax

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Fashion Flashback: Easter Clothing Defined Our Approach to Style

Nina Doherty

Yes, we were those kids in perfect little matching Easter outfits from a young age.  Our mother often made our outfits herself, especially in our youngest years, when she was trying to stretch the dollars (see the video below from 1968!). I can't imagine how many hours she spent slaving over a sewing machine.  In the video we have dresses, fabric purses and scarves with cute white daisy appliques as accents - all made by our mom.  

Another year she made us beautiful white dresses with navy blue capes. That year there was an "Easter Parade" fashion show where families walked the runway (back at the original Tysons Corner Mall), and we won for best dressed. All from our mother's vision and hard work!

This approach by our mom instilled in us early that fashion can be fun and creative, and it doesn't have to come at a high cost.  We learned that you can be well put together, and well styled, without having to be a slave to high-end labels. 

You could easily say that this approach informed and shaped the way that we approach curating fashion for Hysteria. When we first acquired the store, we tried following the path of previous brands and lines, but we found over time that carrying brands that compete with bigger department stores was a recipe for going out of business, and it wasn't true to our legacy and our own habits of getting great finds at wallet-friendly prices.

On any given day, particularly before we bought Hysteria, it would not be at all unusual for us to be sporting clothing from Target, Marshall's, TJ Maxx, and Mint Condition!  It's fun to mix pieces of different price points to put together a great look.  Style is just style - and we believe that it can be both fun and practical to mix up the pieces in your wardrobe.

If you've been in the store or shopped our website lately, hopefully you've noticed this fresh approach to our buying of merchandise.  When we go to market, we think about our Hysteria clients, and we really keep you in mind when we make our selections. Mom was our first muse for fashion, and now it's you, our beautiful Hysteria customers. 

Thank you for the inspiration!